SLMC provides in-depth and specific analysis of the potential of a proposed product or service. This is including the estimation of market size, assessment of market dynamics, current and anticipated market competition, market potential and growth, as well as assessing trends.
We provide research to map customer perception, evaluate unmet needs, usage levels of different products/services, satisfaction levels for different products/services, factors influencing product/service selection, and assess the level of brand awareness.
SLMC was the first private company to conduct comprehensive censuses covering all Syrian governorates.
These censuses were specifically targeting economic data and sectors not included in the official published statistics such as number and retail shops, consumption of food items.
Our field team of researchers and supervisors is distributed all over Syria and have is the capacity needed to conduct census in different fields.
We gather and evaluate data related to different competitors including products portfolios, geographic coverage, unique selling points, strategies, price differentiation, and SWOT.
Our team of local and international consultants has long experience in conducting feasibility studies for commercial or social projects. Based on our research capabilities and associated experts, we prepare systematic study to understand whether a specific project, venture, or approach is feasible.
SLMC works closely with the client to research his markets and competitors, identify his goals and vision, and develop his business plan. Our team of management consultants and experts will participate effectively to formulate business models, tactics, and strategies, fill up gaps and challenge the assumptions, and prepare financial forecasts
Our services comprise of third party monitoring and final evaluations of projects and programs. We can develop M&E methodologies and tools, execute variety of surveys, focus groups and key informants interviews, develop monitoring reports to measure indicators. We focus on helping NGOs and development agencies to better understand how to improve the efficiency and effectiveness across their interventions, and better focusing activities to increase the overall short and long term impact.